Manager Branding Marketing and Communications - Asia Pacific

We make life more comfortable.

Leggett & Platt’s overall mission is a commitment to enhance lives – by delivering quality products, offering empowering and rewarding careers, and doing our part in bringing about a better future.

Leggett & Platt’s inventive heritage and leadership span more than 130 years. Leggett & Platt has divisions that design, manufacture, and sell a variety of products for all areas of life. Our reliable product development and launch capability, coupled with our global footprint, make us a trusted partner for customers in the automotive, furniture, hydraulic cylinders, flooring, textile and geo components industries.

Learn more about the history of Leggett & Platt: https://leggett.com/history

Automotive

Leggett & Platt Automotive is a global provider of wire forms, mechanical control cables, wireless charging, as well as seat lumbar, suspension, bolster, actuator, and motor systems. In addition to these award-winning, category-leading products, we offer tailored goods due to our expertise in product development and attention to market trends. Our unique competitive advantages give us unmatched insight into the demands of the consumer.

 Learn more about Leggett & Platt Automotive: Leggett & Platt Automotive

We, at Leggett & Platt Incorporated, are searching for a Manager Branding, Marketing and Communications within our Marketing team to help support our Automotive business.  Did you know we are the world’s leading designer and manufacturer of seating support and comfort systems for transportation manufacturers, as well as tier one and two suppliers within the automotive industry? That’s right! Our automotive products fall into four primary groups: Seating and Lumbar support, Motors, Actuators and Massage Systems. If you join our team, your work will ensure people across the world have a little more comfort in their lives. 

As Manager Branding, Marketing & Communications, you will be responsible for translating global marketing, branding, and communications strategy into effective, tailored regional execution plans. This role leads regional planning, prioritization, and day-to-day implementation of internal and external communications initiatives. It ensures brand governance, message alignment, and operational excellence within the region while serving as the key connector between global stratetgy and local business needs. This role plays a foundational, critical part in building and scaling LPA's global Marketing, Branding & Communications function.

As Manager Branding, Marketing and Communcations, you will: 

1.evelop regional internal and external communication plans aligned with global messaging, frameworks & targeted growth areas. Build and manage regional story/editorial calendars, and produce content across digital, social, and internal channels while identifying region-specific storytelling opportunities that support growth priorities.
2.Act as the regional brand steward by approving materials for brand and messaging compliance, training local stakeholders, and ensuring consistency across all channels.
3.Create communication materials that inform and engage employees, translating business strategy into compelling assets and supporting town halls and internal events.
4.Draft and refine leadership messaging, presentations, speaking points, and updates, supporting visibility and alignment across teams.
5.Collaborate with Marketing, HR, Engineering, Legal, and regional partners to deliver communications aligned with business goals.
6.Support external communications including media relations, announcements, digital content, and stakeholder communication as directed by leadership.
7.Track and report regional communication KPIs, providing insights and recommendations and optimizing performance across communication channels.
8.Lead, coach, and develop specialist(s), assign work, manage priorities, oversee vendors and agencies, and ensure
cost effective execution within budget.

To be successful you'll need:

1.Bachelor's degree in Communications, Journalism, Public Relations, Marketing or related field required
2.7-10 years of progressive experience in corporate communications, branding, or marketing roles
3.2-5 years of leading projects and/or direct reports
4.Experience executing communications across multiple countries or regions preferred.
5.Experience in manufacturing, automotive, or B2B industries strongly preferred
6.Exceptional writing, editing, storytelling skills; knowledge of AP / global journalism writing standards
7.Fluency in English required, as well as local language (German, Mandarin pending location)
8.Understanding of brand governance and communication frameworks
9.Ability to manage multiple projects with competing deadlines
10.Strong collaboration and relationship-building skills
11.Familiarity with digital publishing, analytics tools, and comms platforms

What to Do Next

Now that you’ve had a chance to learn more about us, what are you waiting for! Apply today and allow us the opportunity to learn more about you and the value you can bring to our team. Once you apply, be sure to create a profile, and sign up for job alerts, so you can be the first to know when new opportunities become available.

Our Values

Our values speak to our shared beliefs, and describe how we approach working together.

• Put People First reflects our commitment to safety and care of each other, learning and development, and creating an environment of mutual respect, empathy and belonging.
• Do the Right Thing focuses us on acting with honesty and integrity, delivering the results the right way, taking pride in our work, and speaking the truth – good or bad.
• Do Great Work…Together occurs when we engage without hierarchy, collaborate as a team, embrace challenges, and work for the good of all of us.
• Take Ownership and Raise the Bar demonstrates our responsibility to add value and make a difference, challenge the status quo and biases to make things better, foster innovative and creative solutions to drive impact, and explore new perspectives and embrace change.

Our Commitment to You

We're actively taking steps to make sure our culture, processes and practices promote equal opportunity for all. Join us!

We welcome and encourage all applicants to apply. We’d love the opportunity to consider you.

Equal Employment Opportunity/Veterans/Disability Employer

For more information about how we handle your personal data in connection with our recruiting processes, please refer to the Recruiting Privacy Notice on the “Privacy Notice” tab located at http://privacy.leggett.com