VP of E-Commerce & Omnichannel Retail

We, at Elite Comfort Solutions LLC, are searching for a VP of Ecommerce & Omnichannel Retail within our sales team to help support our bedding  team.  Did you know we are a global leader in foam technology?  That’s right!  In fact, we have been pioneers in this industry for over 20 years.  Since then, we have partnered with Leggett & Platt and been an industry leader in guaranteeing you get the best sleep possible.  If you join our team, your work will ensure people across the world have a little more comfort in their lives.

As a VP of Ecommerce & Omnichannel Retail you will have the opportunity to lead growth and transformation of our digital and big box businesses and will own the long-term strategy, P&L, and operating model across e-commerce, omnichannel, and strategic partners, integrating direct-to-consumer, marketplaces, retailer.com and in-store programs.  Your contributions will have a direct impact on the business by driving sustainable, profitable growth while building the capabilities, processes, and culture required for a modern, digitally led commercial organization.  The team you will be working with is collaborative and innovative, and values challenging work and diversity of thought. 

So, what will you be doing as a(n) VP of Ecommerce & Omnichannel Retail?

E-Commerce & Omnichannel Growth Leadership

• Own and execute the strategic growth plan for our products across digital and omnichannel customers in Big Box, Club and Ecom channels.
• Own the multi-channel P&L, driving profitable sales growth. Develop and execute annual and long-range plans, including revenue, margin, and investment targets, and lead initiatives to expand penetration across customers, categories, and price points.
• Design and optimize channel strategies including assortment selection, pricing and promotion frameworks, channel differentiation, and digital shelf standards, ensuring alignment of product content, supply chain capabilities, and onboarding processes across customers.
• Lead joint business planning and top-to-top engagements with key omnichannel and big box partners, aligning on assortment, marketing, retail media, and supply chain initiatives.
• Establish governance and guardrails for channel conflict, MAP, pricing parity, and promotional activity across DTC, marketplaces, and retail partners.
• Identify and test emerging platforms, partnerships, and business models (e.g., curated partners, new marketplaces, DTC concepts) to expand reach and drive incremental, profitable growth.

Brand Strategy & Development

• Partner with the leadership team to ensure that the bedding and mattress portfolio, including new SKUs and programs for big box and ecommerce retailers, aligns with the overall brand architecture, positioning, and product hierarchy.
• Work with marketing and product teams to translate brand and category strategies into clear channel-specific lineups (good/better/best, feature sets, price bands, packaging) that makes sense for retailer.com, marketplaces and in-store assortments.
• Partner with product development, marketing, and supply chain to ensure that portfolio delivers profitable, sustainable growth using consumer insights, reviews, returns data, and competitive intelligence to refine assortments and address gaps, especially in higher consideration categories like mattresses.
• Oversee digital marketing, brand positioning, product roadmap, customer acquisition, retention, and end-to-end online customer experience for DTC brands.

Organization, Capability & Culture Building

• Lead, mentor, and develop the e-commerce and omnichannel team; ensure clear roles, career paths, and accountability for results, including direct leadership of the Sales Manager – Bedding and the Ecommerce Growth Manager.
• Define the future-state organizational design for e-commerce and big box, identifying capability gaps and building a multi-year roadmap for hiring, training, processes, and tools.
• Build a collaborative, transparent, high-performance culture across the division, acting as a visible culture carrier for digital transformation.
• Foster strong cross-functional partnerships with sales, operations, marketing, finance, IT, and product teams to align strategies, solve systemic issues, and embed digital thinking in everyday decision-making.

Agency, Partner & Program Management

• Oversee external agencies and key solution partners supporting marketplace management, retail media, digital advertising, content optimization, and analytics.
• Set strategic direction and KPIs for agencies and partners, ensure alignment with growth goals, and manage performance to defined metrics.
• Structure and negotiate commercial models and program terms with strategic partners (e.g., wholesale vs. marketplace, dropship, licensing/curated partnerships, shipping/returns responsibilities) to ensure sustainable profitability and alignment with brand strategy.

Operational Excellence, Technology & Analytics

• Monitor all aspects of online and omnichannel sales, including contribution margin, retail media and trade investment, forecasting accuracy, profitability, and inventory health; identify and course-correct variances proactively.
• Ensure best-in-class digital shelf execution across customers (product content, imagery, SEO, PDP performance, ratings & reviews and Q&A, search and browse performance).
• Implement data-driven decision making across channel performance, consumer insights, and competitive intelligence, building a robust KPI framework and regular performance reviews.
• Partner with operations and supply chain to ensure best-in-class service levels (speed to consumer, fill rate, damage/defect rates, returns handling) that support online competitiveness and retailer scorecards.
• Review operational readiness, lead time accuracy, and end-to-end process health across channels; drive continuous improvement initiatives with cross-functional teams.
• Define requirements and partner with IT to shape the e-commerce technology stack (PIM/DAM, marketplace tools, analytics platforms, review/UGC tools), establishing a single source of truth for digital product data and performance metrics.
• Build a test-and-learn culture with the Ecommerce Growth Manager through A/B testing and experimentation to improve conversion, CAC, LTV, and overall ROI.

Pricing, Trade Investment & Retail Media

• Own strategy and guardrails for pricing, promotions, and MAP across digital and omnichannel channels, balancing growth, profitability, and brand equity.
• Set investment strategies for e-commerce trade spend and retailer media networks (e.g., sponsored search, onsite display, retail media platforms) in partnership with Marketing and Finance, ensuring clear ROI expectations and measurement.
• Provide transparency and governance around program fees, allowances, and discounts with key retail and curated partners.

To be successful in this role, you’ll need:

• 10+ years of progressive e-commerce and omnichannel leadership experience, including direct ownership of a significant multi-channel P&L.
• Proven success driving e-commerce and omnichannel growth for consumer goods, ideally in home, furniture, or mattress categories, with major omnichannel retailers and marketplaces.
• Demonstrated ability to build and transform teams, influence senior leadership, and lead complex change initiatives across functions.
• Analytical mindset with deep understanding of digital merchandising, retail media, SEM/SEO, marketplace algorithms, revenue management, and e-commerce operations.
• Strong communication skills, executive presence, and the ability to build trusted relationships with senior internal stakeholders and top external retail/strategic partners.
• Bachelor’s degree in Business, Marketing, or a related field required.

Things we consider a plus:

• Experience launching or scaling DTC brands and integrating them with retailer.com and big box partners is strongly preferred.

MBA or equivalent advanced degree.  

What to Do Next

Now that you’ve had a chance to learn more about us, what are you waiting for! Apply today and allow us the opportunity to learn more about you and the value you can bring to our team. Once you apply, be sure to create a profile, and sign up for job alerts, so you can be the first to know when new opportunities become available.

Our Values

Our values speak to our shared beliefs, and describe how we approach working together.

• Put People First reflects our commitment to safety and care of each other, learning and development, and creating an inclusive environment of mutual respect, empathy and belonging.
• Do the Right Thing focuses us on acting with honesty and integrity, delivering the results the right way, taking pride in our work, and speaking the truth – good or bad.
• Do Great Work…Together occurs when we engage without hierarchy, collaborate as a team, embrace challenges, and work for the good of all of us.
• Take Ownership and Raise the Bar demonstrates our responsibility to add value and make a difference, challenge the status quo and biases to make things better, foster innovative and creative solutions to drive impact, and explore new perspectives and embrace change.

We welcome and encourage applications if you meet the minimum qualifications. Even if you do not meet the preferred qualifications, we’d love the opportunity to consider you.

Equal Employment Opportunity/Veteran/Disability Employer

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