Vice President, Branding, Marketing & Communications

We, at Leggett & Platt Inc., are searching for a Vice President Branding, Marketing & Communications within our Executive team to help support our Automotive business. Did you know we are the world’s leading designer and manufacturer of seating support and comfort systems for transportation manufacturers, as well as tier one and two suppliers within the automotive industry? That’s right! Our automotive products fall into four primary groups: Seating and Lumbar support, Motors, Actuators and Massage Systems. If you join our team, your work will ensure people across the world have a little more comfort in their lives.

The Vice President Branding, Marketing & Communications will be a key strategic leader, a visionary responsible for shaping and amplifying the company’s brand identity, market presence and global communications.

As the Vice President Branding, Marketing & Communications, you will:

• Lead, coach and develop global Marketing & Communication team, fostering a culture of creativity, accountability and continuous improvement. Serve as a brand ambassador for the company.
• Design, implement and monitor effective marketing strategies that are aligned with our business goals and brand positioning that differentiates L&P in the supply chain ecosystem. Build credible marketing strategy cases considering necessary commercial and technical aspects and ensure they are executed successfully, meeting financial commitments.
• Manage, build, and drive market expansion. Build new business and continue to expand and create a customer centric approach with existing customers. Ensure they are being served globally, working closely with Global Sales. Support product launches.
• Responsible for all internal and external marketing, communication, and promotion for all products in Automotive.
• Partner with internal and external teams to evaluate automotive OEM’s technical requirements offering innovative marketing tools and solutions based on our client’s roadmap.
• Manage global marketing projects, support trade shows, events, and congresses. Ensuring campaigns are integrated across Digital, print, events and tradeshows.
• Manage the global marketing budget, agency relationships and performance metrics.
• Lead internal and external communications, including media relations, crisis communications and executive messaging, ensure consistent and compelling storytelling across all channels and geographies.

To be successful, you’ll need:

• Master's Degree in Marketing and Commuications, Business Administration or Engineering with an emphasis on product marketing
• 15+ years of professional experience in Marketing, Communications, Consulting, or Product Management, with progressively increasing responsibilities and with experience preferably in mid-size automotive (Tier1/Tier2)
• International leadership experience operating in a geographically and culturally diverse platform
• Proven experience within a leadership or senior management role
• Proven track record of dealing with multicultural workforces
• Experience in partnering closely with sales leadership and a measurable, mathematical understanding of the connection between demand generation and revenue growth.
• Experience in designing, building and optimizing websites, social pages.

What to Do Next

Now that you’ve had a chance to learn more about us, what are you waiting for! Apply today and allow us the opportunity to learn more about you and the value you can bring to our team. Once you apply, be sure to create a profile, and sign up for job alerts, so you can be the first to know when new opportunities become available.

Our Values

Our values speak to our shared beliefs, and describe how we approach working together.

• Put People First reflects our commitment to safety and care of each other, learning and development, and creating an environment of mutual respect, empathy and belonging.
• Do the Right Thing focuses us on acting with honesty and integrity, delivering the results the right way, taking pride in our work, and speaking the truth – good or bad.
• Do Great Work…Together occurs when we engage without hierarchy, collaborate as a team, embrace challenges, and work for the good of all of us.
• Take Ownership and Raise the Bar demonstrates our responsibility to add value and make a difference, challenge the status quo and biases to make things better, foster innovative and creative solutions to drive impact, and explore new perspectives and embrace change.

Our Commitment to You

We're actively taking steps to make sure our culture, processes and practices promote equal opportunity for all. Join us!

We welcome and encourage all applicants to apply. We’d love the opportunity to consider you.

Equal Employment Opportunity/Veterans/Disability Employer

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